Instagram is one of the biggest social media platforms that led to various influencers’ rise. It plays a crucial role in online digital marketing and business. Instagram users aim to create a strong presence on this platform, raising the most frequently asked question, “When is the best time to post on Instagram?”.
Back when the chronological feed was in trend, users could often guess the right timing to post on Instagram. These planned Instagram posting timings led the users to experience a high engagement on their pages. But those were the old days when Instagram users found ways to outplay the algorithms of this impactful social media site.
To keep up with Instagram’s ever-changing algorithm, the users will have to post quality content, making the viewers crave such content. With this comes the pressure of posting the content at the right time. As if your content does not get posted within the right time, your post might not ever show up in the feeds of followers. So, to gain likes and followers, you will have to know the best time to post on Instagram.
The following will help you understand the best time to post on Instagram by keeping up with some steps to help you post your content like a social media expert. The contents below will help you utilize the best of Instagram tools and experience the growth service of this sought-after social media app, Instagram.
When is the best time to post on Instagram?
Every Instagram account has its unique audience from different parts of the world. As the audiences are under varied time zones, it is essential to know the right time to post on Instagram to reach the most audiences. The best time to post on Instagram requires analysing the typical unique time when accounts participate in the highest engagement on Instagram.
The best times to post on Instagram each day which will help attract most of the viewers and likes are as follows:
Monday: 6 am, 10 am, 12 pm and 10 pm EST
Monday, 12 pm is the best time to post on Instagram as it is the first day of the week when everyone is off to work and scrolling through their Instagram feed to check out the newest trends by lunchtime.
Tuesday: 2 am, 4 am and 9 am EST
The best time to post on Instagram is 9 am on a Tuesday. It is because the highest Instagram engagement occurs between 8 to 10 am and peaks around 9 am every Tuesday.
Wednesday: 7 am, 8 am, 11 am and 11 pm EST
For Wednesday, the best to post is at 11 am. During this time, the accounts get the highest Instagram engagement worldwide. Hence, the best time to post on Instagram is 11 am on Wednesday.
Thursday: 9 am, 12 pm and 7 pm EST
For any weekday, the time 11 am to 2 pm seems like an overall good stretch experiencing the highest Instagram engagement. Similarly, the best time to post on Instagram on Thursday is 12 pm.
Friday: 5 am, 1 pm, 2 pm and 3 pm EST
On Fridays, the best time to post on Instagram is 2 pm. It is generally the last day of the official working days, and the overall Instagram engagement is relatively consistent from 7 am, which peaks at 2 pm.
Saturday: 9 am, 11 am, 7 pm and 8 pm EST
The highest engagement for a Saturday is 9 am. It marks the start of the weekend when everyone gets hooked on their Instagram feed, trying to catch up with the week’s happenings.
Sunday: 7 am, 8 am, 4 pm and 7 pm EST
Sunday is the official holiday with seemingly a consistent engagement from 12 pm to 8 pm. But the best time to post on Instagram on a Sunday is 7 pm.
Thus, this is the weekly breakdown of the best time to post on Instagram. Though weekends witness a consistent engagement, the weekends are typically the worst days to post on Instagram as people are out meeting with friends and family, spending less time looking and scrolling through Instagram carefully.
But it is the mid-days and mid-weekdays when people interact with content amidst the working hours. So, the best days to post on Instagram are the mid-week days as it helps gain the most followers, comments and likes for your content.
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Reels are in high demand.
Reels are currently in high demand as it brings the most engaging content. The reels are the demand of the hour as these provide the most creative contents where one can explore their editing skills, videography and so on. These reels are quick to create and engage an enormous range of viewers. So, it is essential to know the best time to post reels on Instagram.
When is the best time to post the reels on Instagram?
Posting reels is the best way to increase your followers and likes. It helps create the highest engagements and is critical in boosting your Instagram account.
The best time to post a reel is 9 am to 12 pm from Monday to Thursday as it attracts the most viewers, increasing the engagement rate to 300% more than the regular Instagram videos. These reels bring a very creative tone to your account, and undeniable is the best way to boost your content on Instagram.
Understanding the best time to post on Instagram is essential to run a successful account on this social media platform. Some of the ways of understanding the right time for posting on Instagram are:
1. Reviewing your top posts
It is essential to understand what kind of engagement you are looking for, be it business, brand awareness etc. So, depending on your goals, you can use Instagram tools like insights and analytics of your top-performing posts, which will help you get an idea of the right time to post your content on Instagram.
2. Checking the activeness of your audience
You will have to carefully observe the analytics to determine when your audiences are most active and scrolling through their feed. Checking this will help you gather the information on the right time to post on your Instagram account.
3. Consider the posting timings of your competitors.
The competition to create the best content on Instagram is relatively high. They are also setting their goals and working accordingly for their Instagram accounts’ success and increased reach. Thus, following the posting timing of the competitors will help you find the right time for your posts.
4. Posting in accord with your follower’s time zone
Instagram connects people from various parts of the world. To boost the reach, followers, comments and likes on your page, you will have to consider your followers’ time zones, so they do not miss your content. It will also help you find the right time to post on Instagram.
5. Monitoring and adjusting
Using suitable filters and monitoring the number of your posts determines the success rate of your content on Instagram. It not only helps you understand the right time for posting but also boosts the reach of your posts in no time.
6. Consistent posting
Systematically posting is a top requirement. It is a gradual process but consistently posting and keeping your account up to date will help you understand the target audience, assess the right time for posting and experience the boost of your account.
Thus, these are some ways to understand the right time for posting for your Instagram account. Besides bringing unique content, knowing the right time to post reels or content on Instagram can make a huge difference and will undoubtedly help build a successful account.